In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversion...

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch. Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...The High Level Stats from his launch including revenue, profit, conversions, number ...

In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.I'll be share insights on... How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)Why a relationship with ...

Today's episode addresses the age old question:Can you build a business without creating NEW core content every week...I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...During the show we're gonna dive DEEP into some exciting things including...The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.The (...

Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!When you tune in you're goin to learn:How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this str...

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership. I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening...

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.  We'll explore  four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling.  I'll share practical insights and actionable strategies for each area.  his episode provides a detailed roadmap for figuring out that next step to...

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it! Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses. We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers. When...

In this week's episode of the Not Your Average Online Marketing Podcast, I share  insights on how to create consistent and ongoing sales streaks in your business. I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak.  When you tune into this week's episode you'll learn... The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential...

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the...

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers.  They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media...

On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens... I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years. When you tune in you'll hear... The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching. The EXACT business models that I've used, and transitioned from (and...

Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you! In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger. When you tun in you'll learn... The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic) The way we thing about...

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching. I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way...

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024.  It's going to change the way that we grow our list, sell our products, and of course... LAUNCH. Tune in to learn how you can still profit while the industry shifts. Links Mentioned: Zach on InstagramNot Your Average Membership (Code: BFCM49 Through 11/27/23) TIMESTAMPS: 00:24 In this episode I'm excited about sharing industry trends in marketing and...

What does it take to make $300,000 - $49 at a time? In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making. I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.  From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.  Tune in for an in-depth exploration of the lessons learned and valuable...

Where the heck has the podcast been for 10-weeks?! In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks?  But don't worry, we have an exciting answer that you're going to love.  In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime.  It's all about consistency and taking...

In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well. Tune in to discover how to leverage ads to grow you audience, engagement, and sales! Links Mentioned: Episode #066: The $15/Day Facebook Ads Growth Engine  Josh Coffy’s CPM CampaignThe Facebook & IG Ads Bootcamp Timestamped Content: [00:02:39] The core...

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level. This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers.  We'll talk about the...

Welcome back to another episode of The Not Your Average Online Marketing Podcast! In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life. We dive deep on need for holistic wealth, beyond just financial gains, and explore the seven major  blocks that often hinder entrepreneurs' success. Get ready to...

On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors. We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers. Throughout the episode, Zach shares personal experiences with different types of mentorship, including high touch coaching, masterminds, group coaching, courses, and books. I'll provide guidance on how to...

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023.  I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time.  The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem.  The podcast also touches on social media strategies, such as...

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue.  I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon.  When you listen in you're going to hear: How I'm leveraging  Facebook ads and automation while I'm out of office to continue sales and...

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business.  We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work.  When you tune in you're going to learn: The difference between proactive and reactive marketing - and why it matters to cash injectionsWhy thinking ahead and having a clear goal is...