On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business.  We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work.  When you tune in you're going to learn: The difference between proactive and reactive marketing - and why it matters to cash injectionsWhy thinking ahead and having a clear goal is important for generating cash - and how to create clarity around your goals5 cash injections strategies you can implement if you want to bring in revenue quick and with focusSo tune in to learn all about how to create a simple strategy to generate a cash injection in your business. Links Mentioned: The Facebook Ads for Listbuilding BootcampZach on Instagram Timestamped Overview: [00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter. [00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly. [00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan [00:07:53] Generate revenue through passive email marketing or flash sale promotions. [00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership. [00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense. [00:15:20] If you want to sell 1:1 offers - the importance of having an application process. [00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.