On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.  You'll learn about: The importance of warm retargeting ads to drive down lead generation costThe value of content retargeting ads (for awareness, not sales) can actually boost launch salesThe (3) primary retargeting ads to include in every launch  So tune in and learn more about the power of retargeting ads for generating leads and sales! Links...

I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things.  Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership. I won't spoil all the details but when you tune in you're going to learn... The value of balancing an abundant mindset with the foresight to play the long gameHow Liz has been able to have a six-figure month on a product that costs just $9/month to joinThe value of...

Are you ready to grow your list consistently and daily?  In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales. In this episode you're going to learn: What it takes to create a high quality & in demand freebieThe EXACT method that we use to grow our list each and every dayWhat to do with your list as it starts to grow So tune in, listen up, and get ready to grow...

In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches. When you tune in you're going to learn... The benefits of running a paid launchHow a paid launch can help you create evergreen productsThe importance of experimentation in your businessAnd more... Tune in, listen up, and get ready - cause this is a good one! Links Mentioned: Episode #055:...

Hey hey Not So Average Marketer - welcome to this week's episode!  We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch. When you tune into this week's episode you're going to discover... How the "old school" tactic of the acension model is dying, and what is taking it's place.How your warmest audience of buyers might be hungry for an offerThe value of leading with...

In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too! When you tune in you'll learn... How we launched a $25 class and filled it up with nearly 200 studentsOur secret weapon for getting people okay (and excited for) our pitchThe value of giving firstAnd so much more...Tune in, listen up, and enjoy! Links Mentioned: The Membership WorkshopThe Membership Template PackThe Sphere of Influence: Episode...

Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point. When you tune in you're going to learn... The Key Stats of Zach's mebership, include active members, revenue, and retention rates.The EXACT method that Zach used to kick off his membership that he recommends to anyone that wants to start oneThe importance of a strong...

Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world. On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership). When you tune in you'll discover... The NUMBERS from our launch, profit, revenue, conversions, and more! Our (now) not-so-secret-strategy for...

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence. This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you. When you tune in to learn about The Sphere of Influence you'll discover... How The Sphere of...

This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have! In this episode I talk about how... We easily get caught up comparing ourselves to things and experiences that we shouldHow I've felt SHAME around my success, because of the way our industry covets the 7-figure marketThe reality of running a business online - even if...

The Facebook Ads Gold Rush Is OVER! You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising! In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023.  When you tune in...

On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps. When you tune into this week's episode you're going to discover... The value of creating a revenue plan (and how to do it)The step-by-step process to determining what your goals should be, and how to approach themHow to chunk your BIG goals into monthly and quarterly plansAnd so much more. So tune...

In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year. When you tune in you're going to learn... Where your advertising focus should be for Black Friday (hint: it should be on your warm audience)What custom audiences to create to run your Black Friday promotions toThe (3) Ads that we run for our promotions that will help you maximize your results This is an episode you don't wanna...

Hey Hey Not So Average Marketer! In this week's episode of the podcast I'm breaking down how we had nearly 1,000 opt-ins to our new freebie in just 14 days time.  Hint: We used a strategic freebie, and Facebook Ads. If you wanna learn the process (and know how to duplicate it for yourself) you'll want to tune into this weeks show where I'll share... The power of a strategic (and well timed) freebieThe specific type of Facebook Ad we run (and why) to get more leadsThe importance of lead...

In this week's episode of the podcast we're talking my ALL TIME FAVORITE TOPIC - Facebook Ads.  We're going to breakdown the (4) ads that I recommend everyone be running in their online course or service based business if they want to grow their list, their business, and their sales. When you tune in you're going to learn... The (4) types of ads that everyone should be runningThe simple process we use to grow our list - and do it more affordablyThe power of omnipresences and how to beat the...

In this episode of the Not Your Average Online Marketing Podcast we chat about the future of Facebook Ads and the changes we're seeing in the landscape that you need to know about. When you tune in you're going to learn... The big shift in the way ads should be leveraged now, versus in years pastThe importance of ads that are growing your list month to month (even if they don't make you money, this is an important one!)The different ad types and audiences that we leverage in our business to...

Have you ever found yourself asking, "How would I do this if I was starting from scratch?"? That is exactly what this episodes answers - how to go from 0 to $10k on your first coaching or course offer in just 90 days! When you tune in you're going to learn... How many people you REALLY need to generate your first $10kThe path I would take if I was starting at zeroThe steps to launching a course the EASY way to a small audienceAnd more...I can't wait to hear what you think of this...

Want 1:1 & Group Coaching in Q4?  Listen to this episode for details on enrollment and outline of our quarterly group coaching program - The Incubator! More Details: http://heartsoulhustle.com/incubator

Hey hey Not So Average Marketer! Are you considering starting or launching a podcast to serve your audience and grow your business?  Then this is one episode you don't want to miss! My podcast has been download over 421,000 times, and I want to share with you the value of those downloads and how we've translated them into business and sales! When you tune in you're going to learn: When to consider launching a podcastWhat you need to know BEFORE you start podcasting so you're 100% readyThe...

Want to know how to get PAID to have amazing ideas? In this episode I break down my process for coming up with amazing ideas, and then validating them through paying customers so you never create or build something before you get paid to KNOW that people want it! When you tune in you'll learn: My 7 step process for creating an IDEA that gets you paidThe importance of testing the waters before you do anything to sell a productThe simplicity of a presale page and how easy it can be to get...

Wanna see behind the scenes of our newest funnel? We get into the nitty gritty and talk stats, profit, sales, allll the good stuff! I hope you enjoy this episode! -Zach

Want to know how to grow your email list, generate more leads, and create more sales opportunities in your business? Tune into this weeks episode to learn... A simple Facebook Post that generate over 100 leads for us in 24 hoursHow to leverage your instagram more effectively for list growthMy FAVORITE strategy for consistent and daily list growht! These 7 strategies will change the game - so tune in!

Have you ever had a launch goes sideways?  If so this episode is about how to handle it, react, and move forward with ease and grace. When you tune in you'll learn: The key stats to analyze after a flop launch The Importance of messaging (and how to fix it) when a launch doesn't convert where it should Why CELEBRATING a bad launch is super important So tune in - because we all have a bad launch at some point, and now you can be prepared.

Have you wondered what a low ticket product business can look like for a non-B2B Business? Enter Hallie Sherman! Hallie is the owner of Speech Time Fun, and she runs a highly profitable low-ticket product based business, and now she's sharing how with us! When you tune into the episode you're going to learn... -> How Hallie works 5-10 hours a week on the side (with a full time job) and makes a full-time income with her business -> The power of systemization and processes for...

Should you be creating a low ticket offer, and spending big bucks trying to get the sale directly from ads? We don't think so - but we love low ticket! So what's the "system" you should leverage? Tune in to find out!