Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence. This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you. When you tune in to learn about The Sphere of Influence you'll discover... How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversionsHow to grow your own sphere so that you can increase the effectiveness of your marketingThe (6) key audiences that your sphere allows you to targetThe power of monetization and how to capitalize on your sphere Tune in to learn about this concept, and discover more about growing your audience. Links Mentioned: Zach on Instagram @HeartSoulHustle