On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.  You'll learn about: The importance of warm retargeting ads to drive down lead generation costThe value of content retargeting ads (for awareness, not sales) can actually boost launch salesThe (3) primary retargeting ads to include in every launch  So tune in and learn more about the power of retargeting ads for generating leads and sales! Links Mentioned: Not Your Average Membership (Use Code: PODCAST to save)Zach on Instagram Time Stamp Overview: [00:00:27] Facebook retargeting ads: targeting people who have already seen your content. [00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages. [00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch. [00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers. [00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay. [00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer. [00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+  visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting. [00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule. [00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.