In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching. I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting. If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen! Links Mentioned: Zach on Instagram Facebook Ads Bootcamp ($25) Time Stamped Overview: 00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history. 03:31: Utilizing Facebook ads as an effective marketing strategies. 09:23:  Comprehensive lead generation campaign strategies for success. 10:07: Ads target engaged audience for high-quality content to boost your omnipresence. 14:05: Using simple ads to remind prospect to buy. 17:19 Use messenger for two-way dialogue marketing. 20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.