Ready to learn about personalization in marketing?
This podcast is like nothing you’ve tried before.
There will be two types of episodes:
1. Audio-book chapters from ’Hello $Firstname’
2. Discussions of the topics in these chapters with experts in the field
Based on my latest book ’Hello $FirstName - Profiting from Personalization’
The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...)
A written abstract of the book can be downloaded here:
https://agillic.com/free-ebook-hello-firstname/
All models and...
In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the second chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 16 is called ’DATA AND PERSONALIZATION'.
This week’s guest is no-one but Chief Consulting Officer from the DACH based agency Nexum...
Published 04/30/24
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 16. It is the second chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Data & Personalization.
CHAPTER 16: DATA & PERSONALIZATION
Is your...
Published 04/23/24