In this Episode, Rasmus Houlind gives an introduction to the podcast series and concludes with the Introduction from the book 'Hello $Firstname' and sets the listener on the path to learning all about personalization and how to create value for both company and customers.  The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the book can be downloaded here. All models and illustrations from the book can be downloaded here.