In this week's episode of the Hello FirstName podcast I'll be discussing 'The Hype of Personalization' with thought leader and fellow author David Mannheim. You can expect the following: We discuss what consumers actually expect Where the personalization hype comes from The Gartner hype cycle Whether the hype is real If personalization creates Money or CX The branding skeptics and the bashers The maturity of personalization technology Generative AI Watch the full Episode with video on Youtube here. The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the book can be downloaded here. All models and illustrations from the book can be downloaded here.