In this week's episode of the Hello FirstName podcast I'll be discussing 'The Problem of Personalization' with the CCO from Roskilde Festival, previous CMO of Tivoli and CMO of the year in Denmark, Michala Svane. You can expect the following: You can expect us discussing the following: The three ways of working with personalization The confusion on the topic Which personalized campaigns that Michala is most proud of Which marketing automation she is most proud of Which on-site personalization she is most proud of We discuss the scepticism towards personalization When personalization isn't a good idea Michala's personal favorite example of personalization Watch the full Episode with video on Youtube here. The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the book can be downloaded here. All models and illustrations from the book can be downloaded here.