In this week's episode of the 'Hello $FirstName' podcast I'll be discussing chapter 5 'Marketing Without Personalization' with Kim Jong Andersen, Partner and CCO at Wibroe, Duckert & Partners and Chairman and Founder of Danish Digital Award. You can expect us discussing how marketing would look - and indeed looked - before personalization became a thing. That includes the following: Kim's background from several and very different types of marketing agencies and his involvement in founding and driving Danish Digital Award.  When the term personalization first came up When personalization took off Whether personalization is more of a data or a content exercise What a strong value proposition means for the effect of personalization If personalization make it up for a poor value proposition If personalization automatically means less reach In which (business) use cases personalization is useless How branding and personalization relate  If personalization mainly creates short term or long term value for brands What Kim believes will happen with personalization in the future And at the end - Kim's own favourite example of personalization that he's experienced personally Watch the full Episode with video on Youtube here. The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the book can be downloaded here. All models and illustrations from the book can be downloaded here.