This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 12 which revolves about the role that content feeds - as in e.g. product recommendations and similar recommendations - play in the realm of personalization.  CONTENT PART 2: CONTENT FEEDS Using content properties to group, sort, rank, filter, and mark Generic grouping of content Advanced grouping of content Sorting and ranking Filtering Marking Personalizing content feeds The right feed means more than the ranking within it Echo chambers or sources of inspiration? Using content feeds wisely The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the book can be downloaded here. All models and illustrations from the book can be downloaded here.