"This is Dave's printers. I'm not here at the minute. Please phone me back, see you later." If you want to hear Martin fail at making an example of a bad voiceover, this is the episode. Even trying to do a bad job, he does great! In this episode, we are learning what voiceover is, and how it...

What is a problem statement really, and is it really nessecary? (Yes it is ;) ) "Job to be done" is a tool to help you really understand the problem and stay focused on the problem rather than on the solution. Thinking of the good old phrase "Fall in love with the problem, not the solution",...