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High-Yield Tourism
High-Yield Tourism
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the complex, fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
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Recent Episodes
Since reopening in 2022, Australia has implemented an International Diversification Strategy for its Visitor Economy. This week, Gary welcomes Samantha Palmer, General Manager of Visitor Economy & Client Programs at AUSTRADE for an in-depth chat about using research and industry insights to...
Published 10/28/24
Published 10/28/24
This week, Gary and Jens discuss the changing economics of tourism in the post-pandemic era, and argue that irrational labels like 'mass' and 'luxury' simply don't work any more. Myriad factors will drive strategy shifts to focus not only on profit and resilience in tourism, but also the costs,...
Published 10/08/24
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