Modern society is completely dependent on transportation to sustain its way of life, yet the economics of transportation is a mystery to most people. At this event, Prof. Darren Prokop demonstrates how, through applied economics, the operations of transportation are completely logical and obvious once the concepts that underlie business decisions and consumer reactions are explained. ( Note, the presentation accompanying the talk is also posted in iTunes.) Darren Prokop is a Professor of Logistics in the College of Business and Public Policy at the University of Alaska Anchorage. He received his PhD in economics from the University of Manitoba in 1999. His book, The Business of Transportation, V. 1 and V. 2 was published in 2014 by Praeger.