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How Brands Are Built
How Brands Are Built
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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Ratings & Reviews
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4.9 stars from 62 ratings
Mind blowing
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“Knew Rob from his naming course on domestika and came across an episode of his podcast after following Chris Do’s advice in one of his videos to listen to podcast. Which is something I decided to do because I believe what we watch, listen to, read or let’s say consume, shapes what or who we...”Read full review »
YourBuddyRio001 via Apple Podcasts ·
United States of America ·
02/07/24
A must listen!
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“This podcast is so smart and insightful. Great conversations that bring you behind the curtain and see how the wizards work. Crossing my fingers for new episodes!!”
RubyRoseVioletTulip via Apple Podcasts ·
Canada ·
02/11/22
Fantastic podcast!
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“This is a MUST LISTEN. Loaded with knowledge and an awesome guest list. Rob's podcasts are a pleasure to listen to and easy to learn from. As a seasoned industry expert, he knows the important questions to ask, he doesn't just keep things surface. He gets into the nuances of practice but...”Read full review »
thetrue_mcewen via Apple Podcasts ·
United States of America ·
01/22/21
Recent Episodes
Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and Smartwater. Today, he and the team at CENTER are building...
Published 07/02/24
Published 07/02/24
This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The panelists were Dava Guthmiller, founder of Noise 13, Rob...
Published 06/20/24
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