This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle) AI content—where she's using it Join the How the F*ck newsletter here. Learn to produce content at scale in my eBook here.