This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting...

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the...

"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture...