💙 We delve into the compelling story of handmade business 'Viva La Diva', a maverick brand known for its vibrant and unique handmade jewellery and accessories. 🚀 Leigh initially focused on creating ceramics, but as the brand grew it transitioned and incorporate a variety of different mediums, allowing for greater creative expression and reducing logistical challenges... igniting Leighs desire for creating handmade products even more. ⚡️ Discover her artisanal journey that prioritise...

😭 Navigating the world of handmade business can be tough, especially when it comes to monetising your creative handmade passion. 👉 The episode is all about SEO (Search Engine Optimisation). What SEO, what happens when you get it right, why you want to get to right, how to get it right and the reason we are doing it. 🚀 We dive deep into understanding and implementing SEO to boost your traffic, boost ance brand awareness, customer experience and ultimately increase conversion rates an...

👉 If you want to learn how to create an engaging brand presence and create meaningful connections with your audience, this is the podcast for you💙 One of my branding rules is to ... Eat, Live and Breath your tagline. So, here's mine...⚡️The Handmade Bosses it the Place to be if you want to start, scale and grow a handmade business to consistent 4 and 5 figure months on Etsy and your own website. Not only that you want to build a legacy business that's going to withstand the test of time.💪Buil...

🚀 How hard is for you, as a handmade business owner, to identify and understand your target audience?💙 Every single part of your handmade business must be linked back to your target audience. ⚡️ Steph has you covered in this episode. Explaining why this foundation is vital for your handmade business, steps to find and understand your target audience including demographics and psychographics.👀 Methods such as self-reflection, observing the people around you and past customers, direct enga...

💙 Welcome back to the Handmade Boss Podcast🚦 This is our BIG UPDATE episode for Etsy, Shopify, Instagram, Canva and Pinterest ⭐️ I'm giving you all the ecommerce updates you need to know🚀 Cutting out the confusion around what you need to know and what to take action on 💪 I've pooled together everything that is relevant to you and your handmade business💰The Handmade Bosses Sellathon is back. It's our 1 week to $1k challenge. We want to show you how to make a $1,000 week anytime you n...

😭 Are you experiencing a sudden drop in sales, views, favourites, shares... for your handmade business? 💙 In this episode, we're looking at what's going on in the e-commerce landscape for handmade business owners and what you can do to grow your business.🚀 Including the unexpected twists and turns and uncovering the reasons behind fluctuating sales within your handmade business and what you can do about it. 👉 Tune in as we explore potential factors such as market trends, seasonal sh...

💙 In this episode of the Handmade Bosses podcast, Steph catches up with Erik from Mountain River Life. 🪵 Erik is a wood craftsman, who has a 6-figure business specialising in handmade mountain-inspired, premium quality wood gifts, as well as his new clothing and apparel line.🔎 He shares his experience of pivoting his handmade woodwork business to include clothing, the importance of diversifying products whilst maintaining a consistent brand true to his target audience.💪 An honest account...

💙 Wondering what you should pay yourself in your handmade business? ... it can be a tricky one 💪💸 In this episode I walk you through how I manage my finances as a handmade business owner and the steps I take to keep my personal and business finances separate⚡️ I unpack everything for you to consider, from when you should start paying yourself, your personal and business financial commitments and goals🚀 Whether you're a solopreneur or managing a team, we'll help you navigate the decision-makin...

😩 Feeling overwhelmed and like you're doing EVERYTHING? You're not alone...I promise ❤️ 🚦 In this episode, I'll be giving you advice on how to stop overwhelm in its tracks. 🥺 Drawing from my own experience of dealing with overwhelm and health anxiety.💙 Tune in for practical strategies and actionable tips to regain control and find balance in your personal and professional life. ☮️ Whether you're juggling multiple projects or struggling to keep up with the demands of daily life,...

⭐️ Back for more handmade business help? 💪 In part two of our business lessons series, we're delving deeper into why entrepreneurship can be tough...especially if you are a handmade business owner 💙 Join us as we explore the challenges and hurdles that make running a business an uphill battle. From managing setbacks to navigating uncertainty, we're here to shed light on the realities of the handmade business owners journey. 💙 📻 Tune in for another dose of invaluable insights to...

💙 I loved recording this episode with Pash. ⚡️ Join me as I interview Pash about her transition from a highly regulated scientific marine biology career to running her own handmade ocean-themed glass art business, 'Ocean Fusions' on Etsy. 💬 Pash discusses her nearly 30-year career, her experience with breast cancer and how it led her to discover glass fusing. As well as discovering a new species of fish 🐠 🌊 She shares her passion for the ocean, the creative process of glass fu...

✋ Are you ready for some real talk? 💪 In this episode, we're diving into the hard business lessons that nobody talks about. 📍From failure and rejection to the tough decisions business owners face, we're uncovering the unfiltered truths of business. 💸 If you're selling online through platforms like Etsy, Amazon handmade, goimagine or have your own website this episode will help you.💙 Tune in for candid insights and valuable lessons that will help you move forward in your busines...

🚀 Are you struggling to keep a track of ecommerce updates that impact your business?💙 We've done all the research, so you don't need to!!😀 We delve into important updates across popular platforms like Etsy, Shopify, and Instagram. ⚡️ Learn about Etsy's new listing form, enhancements in trust and safety, changes in selling policies, and trends for spring and summer 2024. Discover Shopify's new checkout features and shipping options, as well as Instagram's latest story stickers and updates...

🥳 Exciting news! 🗞️🔊 Get ready for our first-ever live episode where I'll be answering your burning questions about your handmade business and Etsy.🔥 Join me for an interactive session filled with insights, expert advice, and real-time Q&A to help you skyrocket sales in your handmade business. 🚀 Navigating Etsy Post-Covid Sales, Building a Strong Brand, and More⚡️ From accessing the podcast on multiple platforms to strategies for regaining sales levels post-Covid, the discussion covers es...

💙 In this special episode I'll be chatting to one of our Handmade Bosses students, Karen.💬 We'll be talking all things business, getting to know Karen and her journey more 😀 From Accounting to Crafting: Karen's Journey with Fireside Arts LLC🥳 In this inspiring episode of the How to be a Handmade Boss podcast, Karen Pudelski, the owner and creator of Fireside Arts LLC, shares her journey from senior management in accounting to creating vibrant handmade home decor. Karen discusses her backgroun...

Are you wondering when to start your email list? In this episode I'll be helping you decide when the time is right for you and your handmade business. Whether you're a seasoned entrepreneur or just starting out, we'll guide you through everything you need to know about starting an email list. Tune in for expert advice to help you make the most of this powerful marketing tool.Struggling to list stuff that actually sells? Join our FREE Listathon challenge starting June 3rd at handmadeboss...

A question I'm asked on a regular basis is "do I have to be on social media to make sales in my handmade business?" Join us as we explore this intriguing question.From examining the reasons why you might have resistance to social media marketing, to alternative marketing strategies and discussing the pros and cons of social media presence. We'll help you determine if going social-free is a viable option for your handmade business. Remember, you're the boss - your marketing strategy needs to s...

Are you wondering when to trademark your handmade business? Tune in as we break down the ins and outs of trademarking. From what a trademark is, how to trademark your business, understanding the importance of protecting your brand, and more. We've got you covered, including the pros and cons of trademarking your handmade business. We'll help you answer the question 'is it worth trademarking my handmade business?'Don't miss out on this episode packed with valuable insights to help s...

Starting a new Etsy shop or handmade business? Get ready to kickstart your entrepreneurial journey with our ultimate to-do list. Tune in for essential tips and tasks to set up your shop for success from day one.🎉 Join our podcast launch giveaway! 🎉To enter:1. Leave a rating & review on Apple Podcasts.2. Email a screenshot to [email protected]. Extra entry: Share the podcast on IG stories, tag @handmadebosses.🎁 Prizes include a business success planner, a personalised shop criti...

In this episode we delve into Etsy's Q1 financial results and the implications for handmade businesses on the platform. You DEFO want to listen to this.Dive in to the challenges faced by Etsy sellers, strategies being implemented by Etsy to reignite marketplace growth, the importance of differentiation in a crowded market, and the focus on improving customer experiences. You DEFO want to listen to this.🎉 Join our podcast launch giveaway! 🎉To enter:1. Leave a rating & review on ...

Struggling to get your products noticed online? In this episode, we're diving into the nitty-gritty of getting your products to rank in search results.Join me as we explore actionable strategies that will breathe new life into your handmade business, reigniting sales and paving the way for a brighter future.🎉 Join our podcast launch giveaway! 🎉To enter:1. Leave a rating & review on Apple Podcasts.2. Email a screenshot to [email protected]. Extra entry: Share the podcast on IG s...

Is your shop feeling like it's stuck in a rut? Maybe it's been years since you last updated your listings, or maybe you're ready to dive back in and give things another shot. Whatever the case, there's no need to despair. In this episode, I'm tackling the question: How do you resurrect a dead shop?Join me as we explore actionable strategies that will breathe new life into your handmade business, reigniting sales and paving the way for a brighter future.🎉 Join our podcast launch giveaway! 🎉To ...

Got a bunch of product ideas bouncing around, but unsure which one to pick for your handmade business? Don't worry, I've got your back! In this episode, I share with you how to choose what to sell, and why it's so important to infuse your creations with your passion and the unique story of your brand.Are you tempted to create something that is currently trending? Wondering if you'll make more money by jumping on the trend? We'll talk about that too! While it's easy to get swept up in what's s...

I've been right where you are, ready to leap into the world of entrepreneurship. In this episode, I'm sharing my journey from a forensic science career to crafting my successful handmade jewellery business.Ever felt like you're just not cut out for the 9-5 life? I've been there, wrestling with career choices and giving in to societal expectations. But let me tell you, the moment I embraced my passion for jewellery making, everything changed. In this episode, you'll hear the highs, the lows, a...