How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you don't, then no change is occuring. Unfortunately, most environmental projects fail at one or all three of the axioms and invest much time and effort with no change occuring. If you build your ideas and campaigns up from these three core principles - and you need all three in a trifecta - you'll shoot right to the center of what you need to do. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ⁠⁠⁠ecopiastore.com⁠⁠⁠ Sign up for Katie's free behavior and gamification design course at ⁠⁠http://katiepatrick.com⁠⁠ Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠ Get a copy of the book, How to Save the World on Amazon ⁠⁠https://amzn.to/2Z4jivL⁠⁠ Follow Katie on: Instagram ⁠⁠https://www.instagram.com/katiepatrickhello/ LinkedIn ⁠⁠https://www.linkedin.com/in/katie-patrick/ ---Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message