In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ⁠⁠⁠ecopiastore.com⁠⁠⁠ Sign up for Katie's free behavior and gamification design course at ⁠⁠http://katiepatrick.com⁠⁠ Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠ Get a copy of the book, How to Save the World on Amazon ⁠⁠https://amzn.to/2Z4jivL⁠⁠ Follow Katie on: Instagram ⁠⁠https://www.instagram.com/katiepatrickhello/ LinkedIn ⁠⁠https://www.linkedin.com/in/katie-patrick/ Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message