Michael Bigos, a visionary branding specialist whose expertise transcends the conventional gives us a look into the intricacies of creating a brand that resonates, telling us about a lot of the psychology behind visual and verbal clarity. From his early days in the military to becoming a beacon of branding wisdom, Michael shares his journey and the transformative strategies that empower businesses to articulate their essence effectively. Through a mix of personal experiences and advice you can utilize, the conversation is an example of how simplifying complexity can be the key to unlocking brand potential. Whether you're a budding entrepreneur or a seasoned business leader, this episode promises to reshape your understanding of branding, encouraging you to think beyond the visual and embrace the narrative power of your brand. Chapters: 00:00:00 - Unraveling Brand Mysteries with Michael Bigos00:00:57 - Beyond the Logo: The Soul of Branding00:02:10 - From Military Precision to Branding Excellence00:04:35 - Crafting Messages That Stick00:09:21 - Bridging Personal Identity and Business Branding00:12:13 - Pause for Insight: “Amplafy” Your Reach00:12:42 - Decoding the Branding Triad: Vision, Voice, Visuals00:16:03 - The Brand Experience: Consistency Across Touchpoints00:18:28 - Micro-Messages, Major Impact: The Art of Subtle Influence00:21:16 - Key to Growth: Anchoring Your Brand in 'Why'00:23:46 - Wrap-Up: Thanks for the Journey Links And Resources: LinkedInBehanceAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!