This week, Joe asked Christina Daves 7 questions about her work. After breaking her foot in 2010, Christina Daves was motivated to launch a successful line of cast accessories titled CastMedic Designs. Following the release of these products, Christina became very popular and won the “Top Inventor” award at the Steve Harvey’s show. Christina had used the majority of her budget on launching CastMedic Designs and thus struggled with advertising and PR activities. Due to this, Christina got into the market of “free publicity” and ran her own PR without a budget.