While digital and social media have become increasingly important in contemporary movements, traditional media continues to be a powerful tool for reaching diverse audiences, building credibility, and shaping the narrative around a cause. This week, Joe and Martín discuss the crucial role traditional media plays in movement building and distinguish between paid and earned media. They are joined by Maria (Mari) Urbina, the managing director at Indivisible. Martín and Mari discuss how to effectively use traditional media in movement building while staying true to yourself and your values.