In this episode, Joe is joined by Hal Malchow. Hal is a seasoned political consultant and writer with a successful career in politics. He has been recognized for his revolutionary work with the Sisk Award in 2005 for reshaping the marketing industry and his induction into the American Association of Political Consultants Hall of Fame in 2016. His work is also chronicled in Sasha Issenberg’s book The Victory Lab, The Secret Science of Winning Campaigns, and he has written political strategy, political fiction, political thriller, and young adult fantasy novels. In this episode, Joe asks Hal questions about his career and experiences. They talk about how to improve the ineffectiveness of political advertising and advice for folks interested in going into politics and advocacy work.