This week, Joe is joined by Todd Rogers. Todd is a Professor of Public Policy at the Harvard Kennedy School of Government and is a behavioral scientist who has done research on increasing communication skills between families, educators and students, employees, consumers, and voters. Todd is the co-author of the new book Writing for Busy Readers, which is a practical guide for writing more effectively and practically to increase communication skills. Joe and Todd discuss how the political climate has affected voters' attention span and willingness to listen, tips for program evaluation, and their favorite GOTV tactics for 2024.