In this episode, Martín is joined by Keith Gaby. Keith has over 30 years of experience as a political communications and public affairs specialist. Throughout these years Keith has worked on two presidential campaigns, as well as being appointed to the position of Director of Intergovernmental Affairs before working as a speechwriter for the Office of the Secretary of Defence. He has also directed two films, "The Quality of Light" and "The Bigger Hammer." In his current role, Keith serves as the Vice President of Public Affairs for the Environmental Defense Fund. In this interview, Martín and Keith discuss how to use storytelling in political communications and tips for how groups can better communicate the impact that their organization makes.