What’s up everyone, today we have the pleasure of sitting down with Jim Williams, CMO at Uptempo. Summary: Forget version control spreadsheets and stale budgets, Jim’s take on marketing planning is about putting purpose behind every dollar. Instead of throwing darts at a board, focus on creating...

What’s up everyone, today we have the pleasure of sitting down with Barbara Galiza, Growth and Marketing Analytics Consultant. Summary: Attribution is a bit like navigating Amsterdam’s canals: mesmerizing but full of hidden turns that don’t always make sense. You don’t need to chart every...

What’s up everyone, today we have the pleasure of sitting down with Steven Aldrich, Co-CEO and Co-Founder at Ragnarok NYC. Summary: Like the aftermath of Ragnarök according to Norse mythology, the martech world is emerging stronger, more focused, and ripe with potential. Rather than being...