What’s up everyone, today we have the pleasure of sitting down with Jim Williams, CMO at Uptempo.
Summary: Forget version control spreadsheets and stale budgets, Jim’s take on marketing planning is about putting purpose behind every dollar. Instead of throwing darts at a board, focus on creating...
Published 11/19/24
What’s up everyone, today we have the pleasure of sitting down with Barbara Galiza, Growth and Marketing Analytics Consultant.
Summary: Attribution is a bit like navigating Amsterdam’s canals: mesmerizing but full of hidden turns that don’t always make sense. You don’t need to chart every...
Published 11/12/24