Episodes
Welcome to the HVAC HUSTLE podcast, where we dive deep into the world of heating, ventilation, and air conditioning businesses and explore the art of pricing. Join us as we uncover the secrets behind why raising your prices could be the game-changer your HVAC business needs. Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms Lear more about  Paul Olsen at; https://koalacooling.com
Published 05/15/24
Published 05/15/24
At the RocketX Conference, I sat down with Josh Ogre of Service MVP. We discussed the importance of having a call by call manager to bolster the culture of your sales team. A common misconception of a sales manager is they have to be great at sales first; Josh shares with me that’s not the case. It is important to have the right person in the right spot, and for a call by call manager, you need a LEADER. Tune in to hear tips on phone processes, what it takes to be a leader, why you need a...
Published 05/08/24
Welcome back to the HVAC and Hustle Podcast! 🎙️ In today's episode, we delve into the crucial topic of "What To Look For in A Company Buyer." Whether you're considering selling your business now or in the future, understanding the qualities of a good company buyer is essential for a successful transaction Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Fred  Silberstein at https://sfpadvisors.com
Published 05/01/24
Welcome to HVAC Hustle Podcast where we delve into the strategies and tactics to boost your business's average ticket size even when leads seem to be dwindling. Join us as we uncover the secrets to maximizing revenue per customer interaction, optimizing sales processes, and leveraging upselling and cross-selling techniques to elevate your bottom line Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.  Learn more about Joe Crisara at; ...
Published 04/24/24
Welcome to another insightful episode of the Hook Better Leads Podcast! 🎙️ Are you a roofing aficionado looking to level up your game? Then you're in for a treat! In this episode, we're delving deep into the world of roofing supplement items that could be missing from your toolkit Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Max Rosenbloom at: https://supplementexperts.net/
Published 04/23/24
🔥 Welcome to the HVAC Hustle Podcast! 🔥 In this inaugural episode, we dive deep into the art of Pure Motive Selling.  As we uncover the secrets to selling with integrity and purpose in the heating, ventilation, and air conditioning business.From establishing trust with clients to providing solutions tailored to their needs, we explore the mindset and strategies that set top-performing HVAC professionals apart. Learn more about us at: https://hookagency.com/ and @hookagency on all social media...
Published 04/17/24
Welcome to the Plumbing and HVAC Hustle Podcast with your host, Tim Brown. In this insightful episode, we're joined by Jennifer Bagley from CI Web Group, where we delve into the intricacies of marketing agencies, exploring the clear distinctions between good and bad agencies and how you can maximize value from your agency partnership. Whether you're an entrepreneur struggling to navigate the marketing landscape or a seasoned business looking to refine your agency collaboration, this episode...
Published 04/10/24
I sat down with Michelle Myers at EPIC conference a few weeks back to dive deep on call ins and lead handling. Are leads slipping through the cracks?? Your CSRs are your first line of OFFENSE in getting a lead booked!  It is important to have proper training, and consistent messaging and brand impression from your CSRs; it’s the first experience your customer has with your business, it’s important!! Pink Callers is a full package service to handle your call ins, find them at:...
Published 04/03/24
Welcome to the HVAC Hustle podcast. Have you ever wondered why shop tours are so popular? In this video, we dive into the reasons why taking a tour of various shops can be both informative
Published 03/27/24
At the EPIC conference last week, I sat down with Crystal Williams & Emily Fleniken to discuss branding tips for home services business. As marketers, they had lots of good insights on key channels, strategy, how to rebrand, and more. Branding is crucial in home services, "Branding is what people say about your company behind closed doors."  Branding is key for your home services business to stand out in your area, so listen in, and get some great tips from some expert marketers. To find...
Published 03/20/24
At the EPIC Conference, I sat down with Michelle Van Beek of Profit Rocket. She and I discussed key hires to your home services business that are profit builders, not profit suckers. It's important to have roles that can manage operations while increasing profit. We also talked about important KPIs that you should track, and how often you should be checking them. This episode is filled with valueable insights, make sure to give it a watch, and subscribe if you enjoyed the video. Learn more...
Published 03/14/24
🎙️ Welcome to the HVAC Hustle podcast. In today's episode, we're diving into  Expos and Trade shows of 2024, bringing you the Top 7 of 2024! Whether you're a seasoned exhibitor or gearing up for your first big event, this episode is packed with invaluable insights to make your presence stand out. Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Lucas Ehrbar at; https://epic2024.com/
Published 02/28/24
Welcome to another empowering episode of HVAC Hustle! 🎙️ In today's video, we're diving deep into the art of becoming a person that others not only want to buy from but genuinely trust and admire. Join us on this transformative journey as we explore the key principles and actionable steps to elevate yourself into someone truly worth investing in. Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Sam Wakefield at:...
Published 02/21/24
🎙️ Welcome to our latest podcast episode where we delve deep into the fascinating world of brand loyalty and the emotions that fuel it! Join us as we uncover the "Emotional Chemicals" driving consumer decisions and hear an inspiring story from our special guest, Ryan Chute. Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Ryan Chute at; https://wizardofads.org/partner/ryan-chute/
Published 02/14/24
In this podcast series, we dive deep into Andy's journey, exploring the strategies, mindset, and tactics that have propelled him to achieve over 5 million dollars in HVAC sales. Whether you're an aspiring salesperson looking to elevate your game or a seasoned professional seeking fresh insights, this podcast is for you. Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. Leran more about Andy Hobaica at: https://www.hobaica.com/meet-the-team/andy/
Published 02/08/24
Welcome back to another episode of HVAC Hustle, where we dive deep into the world of heating, ventilation, air conditioning, and plumbing with a touch of artificial intelligence! 🌬️💧 In this insightful podcast episode, we're joined by the brilliant Corey Berrier, a seasoned expert in the HVAC and plumbing industry, as we explore the innovative ways to leverage custom GPTs (Generative Pre-trained Transformers) for enhanced efficiency and problem-solving Learn more about us at:...
Published 01/31/24
After touring the Grasshopper office, I sat down with Amanda Triolo, to discuss how she cultivated such an amazing company culture and environment. I was blown away when walking around their office, with how employee oriented it is, and how happy all the staff is. I sat down with Amanda and picked her brain on the key factors in how she created this. Biggest takeaway: PEOPLE FIRST. This is a place where people want to work because of what Amanda has built here.  Give it a listen and find some...
Published 01/24/24
🎙️ Welcome to another insightful episode of HVAC Hustle podcast! 🎧 In this edition, we dive deep into the world of HVAC sales with our special guest, Jason Walker. Join us as we unravel the intricacies of the HVAC sales process and gain valuable insights from a seasoned professional in the industry. Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Jason Walker at: https://hvacmastersofthehustle.com/
Published 01/17/24
🚀 Welcome to another episode of HVAC Hustle podcast. In today's dynamic business landscape, cultivating a $100 million culture is no easy feat. Join us as we delve into the crucial decision-making process of when to stretch your existing team and when to bring in fresh talent to drive your organization's growth. Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms Learn more about Chad Peterman at; https://chadmpeterman.com/
Published 01/10/24
🎙️ Welcome to HVAC Hustle Podcast, where we dive deep into the strategies and insights you need to thrive in challenging economic times. In this episode, as we sit down with the industry expert, Mike Prencavage, to explore innovative ways to boost call volume when faced with an economic downturn. Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms Learn more about Mike Prencavage at; https://thefamilyplumber.com/
Published 01/03/24
🎙️ Welcome to the HVAC Hustle podcast! In this insightful episode, we delve into the crucial topic of "Holding Your Technicians Accountable" If you're a business owner, manager, or team leader in the tech field, this discussion is a must-listen. Learn more about Us at: https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Doug Wyatt at: https://synergylearningsystems.net/
Published 12/27/23
Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Steve Miles at: https://jerrykelly.com/
Published 12/20/23
Dave Carroll of DOPE Marketing sat down with us to explain Direct Mail Strategies. There are a ton of methods that HVAC companies don't utilize that has proven success for other home service companies.... why don't they do it?    Hear what Dave has to say on how you can generate more organic leads through print materials. If you would like to learn more about DOPE and what they can do for your company, visit: https://www.dopemarketing.com/ To learn more about us, visit: https://hookagency.com/
Published 12/13/23
Join us in this dynamic episode  as we sit down with Roger Wakefield to explore the fascinating intersection of plumbing, technology, and effective sales and marketing strategies. 🚿🛠️ Learn more about us at : https://hookagency.com/ and @hookagency on all social media platforms. Learn more about Roger Wakefield at: https://www.rogerwakefield.com/
Published 12/07/23