Welcome to the Plumbing and HVAC Hustle Podcast with your host, Tim Brown. In this insightful episode, we're joined by Jennifer Bagley from CI Web Group, where we delve into the intricacies of marketing agencies, exploring the clear distinctions between good and bad agencies and how you can maximize value from your agency partnership. Whether you're an entrepreneur struggling to navigate the marketing landscape or a seasoned business looking to refine your agency collaboration, this episode sheds light on owning your marketing, the pitfalls of not owning your assets, and strategies for a fruitful agency relationship. Join us as we discuss the importance of friendly competition, the significance of owning your marketing assets, and provide tangible advice on selecting the right agency for your business, ensuring a partnership that not only respects but enhances your business aspirations.