Send us a textJust finished listening to an enlightening episode of "HVAC Revealed" featuring the industry legend, Matt Michel! Hosted by Thaddeus and Evan, this episode packed in so much value for contractors, marketers, and industry insiders alike. Here are some key takeaways:Marketing MasteryMessage, Medium, Timing: Matt Michel shared the crucial role of aligning the right message with the appropriate medium and timing. He also emphasized the importance of a marketing calendar to track eff...