Business of HYPE is a limited interview series hosted by Creative Director and Founder of Awake NY, Angelo Baque. The conversations dive into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of streetwear culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way.
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There were very few women to break through the male dominated streetwear scene of the early aughts. Vashtie Kola remains among the most iconic of them all. The first woman to design her own Jordan back in 2010, Vashtie has gone on to start her own brand Violet and direct music videos for the...
Published 04/09/24
Designer and Founder Kim Shui’s collage-esque repertoire reflects her own manifold path to success. A product of New York City, Rome and a child of Chinese immigrants - she has made a career in weaving these influences together to create clothes championed by Dua Lipa, SZA and many others on the...
Published 04/02/24