For our Season 7 opener, Jeff sits down with Edson Sabajo and Guillaume "Gee" Schmidt, Co-Founders of Dutch streetwear brand Patta.  For the past 15 years, they've built a cult following where they've pioneered the movement of streetwear becoming architects for other upcoming brands to make way. Started in 2005, the two met working at popular vinyl store, Fat Beats, where they bonded over their love of hip-hop. The two eventually turned their hobby into a business and began traveling to cities worldwide to collect sneakers unavailable in Europe. Years into this business model, they eventually acquired accounts and have worked on popular collaborations with Asics, Nike, Mephisto and much more.  Today they have a popular clothing brand, brick & mortar store, running team, foundation and music component.  In this episode they discuss it all from days at Fat Beats to collaborating with Nike and much more.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability For more info:  https://hypebeast.com/2020/1/patta-interview-business-of-hype-jeffstaple-episode-60 Patta website: https://www.patta.nl/ Patta Instagram: https://www.instagram.com/patta_nl/?hl=en