Most of us have experienced it before—there’s nothing worse than working for a company that doesn’t practice what it preaches.  If you don’t actually stand for the things you’re talking about, how can your employees gain the trust you need for them to succeed? Today, we’re talking about authenticity and why the “long game” in business means actually living up to what you say.  Joel Lalgee, aka The Realest Recruiter, joins us with insights from his 2 billion views of no-BS content on how companies and brands can truly earn employee trust.  Joel shares his take on building a personal brand, keeping creative energy alive, and why he cranks out videos every single day (yep, every day). Let’s dive in! Now, Working Not Working is helping to keep that talent with NTRNL— the new platform that unlocks employee passions and ignites productivity. So you can see your people as they see themselves: as humans, not headcount. Visit seeyourpeople.com to learn more or book a demo. 00:06:00 - Something That HR Folks Should Rethink 00:15:24 - Joel’s Zone of Genius: Creative Work and Connecting People 00:21:15 - The Beginning of Building a Personal Brand 00:34:05 - How to Stay Creatively Inspired 00:39:14 - How Many Videos Joel Makes on an Average Day 00:46:50 - The One Thing you Need to Start a Personal Brand 00:49:10 - Where to Connect With Joel  And if you love I Hate It Here, sign up to Hebba’s newsletter! It’s for jaded, overworked, and emotionally burnt-out HR/People Operations professionals needing a little inspiration. https://workweek.com/discover-newsletters/i-hate-it-here-newsletter/   And if you love the podcast, be sure to check out https://www.youtube.com/@ihateit-here for even more exclusive insider content! Follow Joel: LinkedIn: https://www.linkedin.com/in/joellalgee/ Follow Hebba:  YouTube: https://www.youtube.com/@ihateit-here/videos LinkedIn: https://linkedin.com/in/hebba-youssef Twitter: https://twitter.com/hebbamyoussef