Our ‘Experience Economy’ series continues in this episode of Ibec Responds as Sharon Higgins, Executive Director Membership and Sectors, Ibec, is in conversation with Catherine Toolan, Managing Director of Diageo Irish Brand Homes, the spiritual home of Guinness Storehouse. They discuss Catherine’s new appointment as Chair of Ibec’s Experience Economy Policy Committee, future trends and career opportunities within the Experience Economy.Thank you for listening. To explore all of Ibec's p...