In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovation, purposeful craft and a passion for precision. But at the heart of this Canadian icon are the people behind it, most notably, Ève Laurier, Vice President of Communications, Marketing and Public Affairs. In this episode, Ève discusses spearheading the brand’s recent transformation and gives us a peek inside the brand’s iconic jets.