92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works
Description
Why do many business leaders expect other people to just "understand" their value in the marketplace?
I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.
Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.
Focusing on the three key distinctions—what you see, what the market thinks, and what your ICP believes—can help you gain the clarity and insights necessary to recalibrate your approach to growth. Explore the practical shifts you need to make to better align your business strategy with your...
Published 10/25/24
In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world.
Published 10/03/24