Focusing on the three key distinctions—what you see, what the market thinks, and what your ICP believes—can help you gain the clarity and insights necessary to recalibrate your approach to growth. Explore the practical shifts you need to make to better align your business strategy with your audience’s needs and market demands, helping you unlock the profit potential you're seeking.

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world.

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

Just like in American Idol, not everyone makes it to the next round to become a client in your business. This episode will teach all about the concept of forcing prospecting clients and customers to audition to become one. This isn’t about playing hard to get; it’s about setting clear boundaries, commanding confidence, and ensuring that the clients you take on align with your values, vision, and service level.

In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way.

Struggling to land that big pitch? Wondering why your path to success is filled with setbacks? Join us as we uncover what it really takes to build billion-dollar unicorns! Learn how to navigate failure, overcome rejection, stay resilient, and empower yourself—and others—in today’s competitive market with insights from venture capitalist and strategist Sarah Chen-Spellings in this masterclass episode.

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!

One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them. But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people? We must connect to the multiverse of cultures of each and every person we hope to engage and buy from us.

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many businesses back from achieving peak performance across the board. Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens!

Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team. What's the secret? In this episode, we will explore the number one barrier preventing you from increasing your marketing and sales conversions tenfold.

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!

What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more.

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.

What makes someone pay to come to an event? Become a customer? Watch or read your content? Give a business referral? The answer is simply the experience one has. How do we cultivate an experience that connects the mind to say yes logically and the heart to want it emotionally? This is where my coined Conscious Growth Pathways come into play!

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the...

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can...

Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.

It's no secret that most people are terrible at selling. This episode will provide you with an in-depth take on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.

This is Part II of our Masterclass episode series on the A.I. Revolution and practicality for marketers! I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality...

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress... I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI...

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

One Hundredth Episode! We made it iDigress Listeners! Thank you to everyone!