114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results
Description
Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.
Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.
This is what's holding many businesses back from achieving peak performance across the board.
Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens!
Focusing on the three key distinctions—what you see, what the market thinks, and what your ICP believes—can help you gain the clarity and insights necessary to recalibrate your approach to growth. Explore the practical shifts you need to make to better align your business strategy with your...
Published 10/25/24
In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world.
Published 10/03/24