As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each...
What’s the best way to make the most out of Giving Tuesday?In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and excitement during this global day of giving. From simple email-only campaigns to thoughtful donor...
Published 11/20/24
Is your business missing out on potential customers and revenue by not including FAQs in your marketing efforts? In this episode, I dive into why FAQs are so valuable for your business and bottom line. You'll learn how FAQs can help move your readers toward making a purchase decision, tackle...
Published 11/13/24