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Mark Stiving, Ph.D.
Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
Listen now
Ratings & Reviews
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4.9 stars from 63 ratings
Endless pontification
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“Host clearly doesn’t know as much as his guests. It’s hard to understand why anyone sits through this. He’s constantly patronizing guests, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for...”Read full review »
nbsfmc via Apple Podcasts ·
United States of America ·
10/15/24
Impact Pricing. TOP 1 pricing podcast!
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“Impact Pricing is an interesting podcast that broadly illustrates the roles of pricing experts in companies and as consultants. It’s fascinating to hear in the interviews how these experts enjoy their work and to witness the overall high level of expertise among the interviewees. For example, the...”Read full review »
Arto R. via Apple Podcasts ·
Finland ·
08/27/24
The premier podcast series on pricing
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“This podcast series is arguably the premier podcast series for pricing. The show covers a wide range of leaders and experts across many industries and markets in the field of pricing, and Mark Stiving is an ideal host. He's an authority in the field, and he's comfortable enough in his own...”Read full review »
J.F.R.2 via Apple Podcasts ·
United States of America ·
06/29/24
Recent Episodes
Mike Danford is a Growth Optimizer - CSO, UX Strategist and Product Management Consultant at Adverio.io
In this podcast, Mike shares valuable insights on optimizing pricing strategies for businesses, emphasizing the importance of testing and adjusting prices regularly to stay competitive. He...
Published 11/18/24
This is an Impact Pricing Blog published on September 12, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/mastering-the-good-better-best-strategy-a-guide-to-increasing-win-rates-and-revenue/
If you have any feedback,...
Published 11/15/24
Published 11/15/24
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