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Mark Stiving, Ph.D.
Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
Listen now
Ratings & Reviews
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4.9 stars from 61 ratings
Pontification
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“Extremely arrogant host. Hard to understand why anyone sits through this. He’s constantly patronizing guests, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for everything and 2) cost-based...”Read full review »
nbsfmc via Apple Podcasts ·
United States of America ·
04/30/24
“Mark Stiving is well known in the price space as a thought leader and visionary. This podcast serves as an important platform for pricing professionals to learn about trends, strategies, and tactics that affect companies across many industries.”
roodoodoodle via Apple Podcasts ·
United States of America ·
04/22/24
Pontificate and patronize
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“Host is really arrogant. Guest are smarter than he is. He’s constantly patronizing them, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for everything and 2) cost-based pricing is bad,...”Read full review »
nbsfmc via Apple Podcasts ·
United States of America ·
03/17/24
Recent Episodes
This is an Impact Pricing Blog published on March 21, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/a-value-perception-gap/
If you have any feedback, definitely send it. You can reach us at [email protected].
Now,...
Published 05/10/24
Published 05/10/24
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business.
In this episode, Steven delves into the dynamic world of pricing strategies as revealed through the lens of the Professional Pricing...
Published 05/06/24
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