Like a guided tour of the leaders of the pricing community
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“The impact pricing podcast is worth listening to because Mark deliberately makes the discussion about value, not about himself. It plays out in a number of ways: he brings on interesting and diverse guests, he challenges the guests, and distills several things from each podcast as takeaways.
His guests come from a number of locations, industries, and backgrounds. They often have their own unique spin on how to approach pricing questions, and I appreciate that Mark challenges their thinking and pushes back on ideas he thinks warrant pressure testing. Rather than having a friendly conversation patting themselves on the back, Mark seems to be searching for the best thinking in the world of capturing and communicating value.
At times I have wishes he did more with certain industries like CPG, but I’ve found that by listening to other industries closely there is a lot that can be applied in different forms.
Highly recommended for those in marketing, product management, SaaS, revenue management, and beyond.”
Pat Meegan via Apple Podcasts ·
United States of America ·
03/16/21
More reviews of Impact Pricing
“The Impact Pricing podcast brings together expertise and insights from a diverse range of industries and topics, providing new ideas for how you can immediately develop your own approach to pricing. I am always making a few notes after every episode.
Practitioners across Pricing, Sales and...”Read full review »
Rob_A_E via Apple Podcasts ·
Great Britain ·
08/22/23
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“The goal of a business is to provide value that customers are willing to pay, setting a price is an ultimate challenge. There is so much practical help in this podcast, position of the product, quantitative vs qualitative analysis, unique value proposition of your product, MVP(maximum value...”Read full review »
Sufyan Maan via Apple Podcasts ·
Canada ·
12/08/19
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“What struck me is the statement that was made “spend more than 30 seconds on your pricing.” I highly recommend anybody thinking about shifting prices to listen to this.”
miller438 via Apple Podcasts ·
United States of America ·
07/12/20
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