94. Inclusive product design with Sabrina Meherally
Description
Inclusive marketing is about more than just communications. The foundation of delivering experiences that enables you to attract and retain more consumers, including those from underrepresented and underserved communities, is an inclusive product.
The products and services you deliver, need to be designed with the identities you've chosen to serve in mind.
In this discussion with inclusive product design expert Sabrina Meherally, founder of Pause & Effect, we walk through the essentials of designing products that make it possible for more people to achieve success.
Get the episode transcript
Get the Inclusion & Marketing newsletter
Pause & Effect
Sabrina Meherally on LinkedIn
Brand values are increasingly more important to consumers. As a result, brands need to communicate not only what their values are but how they are living them. In this episode, I walk through various ways brands are demonstrating not only what their values are, but how they are living them.
Get...
Published 11/21/24
eCommerce is a core part of the journey for many consumers across a number of different industries. And because eCommerce websites or sections of websites often attract a broad diversity of consumers with different identities, brands who take the time to design experiences with as little friction...
Published 11/14/24