115. How to create a brand customers love with Lydia Michael
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I spend a lot of time talking about belonging and how important it is for you as a brand to ensure you’re making the people you serve feel like they belong with you.
But how do you go about doing that exactly?
My guest today, Lydia Michael, author of Brand Love, has ideas for you. Lydia has created a framework for you that will not only help more people love your brand, but feel like they belong with you in the process.
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Lydia's book - Brand Love
Lydia's consulting agency - Blended Collective
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