119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand
Listen now
Description
Search engine optimization (SEO) is a common strategy brands use to attract their ideal customers. But a lot of times when engaging in SEO, marketers don't take the time to think through the different identities of the people they want to reach.
And as a result, the brand loses out on a lot of their would be customers, because they didn't take a more inclusive approach to their SEO strategy.
In this episode, I sat down with Dale Bertrand, Founder and CEO of Fire & Spark, an SEO agency to chat more about smart ways brands can be more inclusive with their SEO strategies.
Get the Inclusion & Marketing Newsletter
Fire & Spark SEO agency
Dale Bertrand on LinkedIn
👇🏾 Work With Me
Inclusive Marketing Brand Audits: https://inclusionandmarketing.com/assessments/
Consulting & Custom Training:
https://inclusionandmarketing.com/consulting/
More Episodes
Brand values are increasingly more important to consumers. As a result, brands need to communicate not only what their values are but how they are living them. In this episode, I walk through various ways brands are demonstrating not only what their values are, but how they are living them.
Get...
Published 11/21/24
Published 11/21/24
eCommerce is a core part of the journey for many consumers across a number of different industries. And because eCommerce websites or sections of websites often attract a broad diversity of consumers with different identities, brands who take the time to design experiences with as little friction...
Published 11/14/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
