Flatten the curve: Dissecting the comms campaign that changed the world
Listen now
Description
In this episode of Infernal Communication, host Kyla Sims sits down with microbiologist and science communicator Dr. Siouxsie Wiles to talk about arguably the most successful communication campaign of our generation. Together Kyla and Dr. Wiles walk us through the journey of collaborating with award-winning illustrator Toby Morris to make "flatten the curve" go viral and potentially saving millions of lives, to the aftermath and fallout. Do you work in communications? Join us at Staffbase's VOICES Conference in NYC April 26-27th, 2023. Get your ticket at voices.staffbase.com/us and use promocode VOICES-PODCAST-25 for 25% off your ticket. See omnystudio.com/listener for privacy information.
More Episodes
Published 03/21/24
We’ve spent the whole second season of Infernal Communication talking about storytelling. So it’s time we focus on the other side of the conversation: listening. You know the old saying, we’ve got one mouth and two ears, yet for some reason, listening can really take a back seat to talking, let’s...
Published 03/21/24
We’ve said it once, and we’ll say it again (and again…), know your audience! Get specific and think of them early and often. It’s all too easy to try to be all things to all people, and casting too wide a net that can leave you connecting with no one. But sometimes getting very specific and using...
Published 03/14/24