In the moment, it’s awful. And often for many moments afterwards, still awful. But inevitably we are going to embarrass ourselves, let’s figure out how to flip the script. In this episode, we’ll hear the story of how restaurateur Will Beckett’s humour and kindness turned a very expensive mistake into great press and a boost in sales. Then, branding expert and leadership coach Tori Lazar speaks to the benefits of seeing the levity in humiliating experiences, and facing it all head on.  Join host Lottie Bazley as she walks us through some good old-fashioned embarrassing stories, cringe-worthy moments, and, of course, lasting lessons.