The importance of storytelling in selling, reporting and activating partnerships in sports and entertainment.

The best bit from each of our guests in 2021

Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program.

Hear from 5 industry leaders about their views on the future of sponsorship.

Hear from 5 industry leaders about their views on the future of sponsorship.

Hear from 6 industry leaders about their views on the future of sponsorship.

Social listening can be a very powerful tool to be able to help sell, find, align, activate, and report on sponsorships.

Understanding target audiences is crucial but it can no longer be superficial. Consumers are complex people and a rights holder's and brand’s understanding must go deeper.

What is the process of creative in sponsorship? What part can it play in activation? How can brands and rights holders bring it to life? What are the pitfalls along the way?

Inside the exciting Commonwealth Bank partnership as well as Football Australia’s wider commercial program.

Go inside the impact the impending ban on gambling sponsorship is having in England.

Hear from one of the world’s great agencies, PRISM, and find out how they’ve pushed through COVID.

Go inside Arsenal FC's partner program which boasts some of the world’s most recognisable brands including Adidas, Cadbury, Intel, and Lavazza.

Hand-picked highlights from each of the episodes of 2020

Go inside the explosion of hyper-passions and the opportunities for sponsors

Go inside the importance of data and measurement in sponsorship

Hear about the 1.2 billion impressions that Burger King’s shirt sponsorship, of Stevenage FC, has produced through the Stevenage Challenge on FIFA.

Go inside crisis communications in sports sponsorship with two of the industry leaders, Jim Rocco and Isaac Benjamin, from PRCG | Sports.

Hear from the MD of Fuse about how the industry will emerge from COVID-19

Hear the views of the industry from the leader of one of Australia's leading sponsorship agencies.

Inside the commercial program of the IPL's moneyball team, the Rajasthan Royals

ONE Championship is Asia’s largest global producer of live sports content for youth and millennials.

Inside how one company managed its event and sponsorship during a crisis.

Advice from one of the leading experts in the international sports sector.

How to develop sponsorships where causes, rights holders, and brands all benefit.