Episodes
Our host has hand-picked 14 of his favourite pieces of sponsorship advice and insights from 109 episodes. The best of the best!
Published 12/13/23
Published 12/13/23
Hear about the 1.2 billion impressions that Burger King’s shirt sponsorship, of Stevenage FC, has produced through the Stevenage Challenge on FIFA.
Published 11/15/23
What is the process of creative in sponsorship? What part can it play in activation? How can brands and rights holders bring it to life? What are the pitfalls along the way?
Published 10/18/23
Inside the worlds premier mixed martial arts promotion and a premium global sports brand, media content company and the largest Pay-Per-View event provider in the world.
Published 09/20/23
Go inside sponsorship at UBS with Anneliese Mesilati, Head Brand Activation & Sponsorships, Americas at UBS
Published 08/23/23
Dick Johnson Racing is Australia's oldest motor racing team and is one of the competing teams in the Supercars Championship, competing as the Shell V-Power Racing Team.
Published 07/26/23
While we’ll go inside the Miami HEAT this episode, what will become clear to you, is just how infectious and inspiring our guest is, Jessica Geymayr.
Published 06/28/23
Christian Howard, Vice President of Corporate Partnerships takes us isnide sponsorship at at Las Vegas Raiders.
Published 05/31/23
Cameron O'Toole, Senior Manager, Partnership Sales, takes us inside one of the NFL's premier football powers, San Francisco 49ers.
Published 05/03/23
Jordan is able to offer not just a great property in New York, but also access to a truly powerful global network, to brands.
Published 04/05/23
Toyota is helping drive towards a better world. Part of that better world is Toyota becoming a part of The Olympic Partner program in 2015. As the Worldwide Mobility Partner, Toyota is committed to mobility as a source of inspiration and as a way to improve the quality of life for all. As per that commitment, Toyota also became a Worldwide Paralympic Partner in 2015.
Published 03/08/23
To take us inside sponsorship at Heineken, Thomas Mulders, Senior Global Sponsorship Manager, joins us.
Published 02/08/23
The best bit from each of our guests in 2022
Published 01/11/23
Whether you are looking to make a move to a new job, or you want to attract and retain the best talent, Jonathan Harris, from SRI, is well placed to provide us with an update on the market.
Published 12/21/22
If we know innovation drives better outcomes, and we need to be creative to be innovative, how do we help ensure that happens on a consistent basis in our sponsorships?
Published 11/23/22
We discuss and answer the age-old question, for brands, "How do we properly manage, measure, and optimize our sponsorship portfolio?"
Published 10/27/22
What are the important things that you should be considering and keeping top of mind when planning?
Published 10/03/22
Paralympian, Ryan Neiswender, is a Visa sponsored athlete and also a Digital Partnerships, Senior Manager at Visa. As such, this chat is really insightful as Ryan can speak from both sides of the fence – rights holder and sponsor.
Published 08/31/22
It is an exciting time for Rugby Australia as they have a huge calendar of events coming up over the next 10 years or so with both Men’s and Women’s World Cups, multiple Olympics and Commonwealth Games, and a British and Irish Lions tour.
Published 08/03/22
Our host has hand-picked 14 of his favourite pieces of sponsorship advice and insights from 109 episodes. The best of the best!
Published 07/06/22
Eddie Fitzgibbon, Principal Consultant at Sports Rights Tech joins us to help understand and navigate the crypto, NFTs, and fan tokens in sponsorship space.
Published 06/09/22
Hear our data plays a critical role in sponsorships at Kindred, a digital-only company.
Published 05/11/22
We take a look at some of the trends that are happening in the sponsorship industry right now.
Published 04/11/22
Patrick Collins, Founder at Leap, takes us inside Esports sponsorship
Published 03/09/22